Karla Ide
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Salesforce News Review: State of Marketing Report 2021

"84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy" - Is this the moment to introduce change?

Yes! The powerful tools of Salesforce will keep your business alive and accelerate growth while also allowing your people to work remotely.

Pardot, for example, is the go-to solution for companies with a deep focus on customer relationships through lead management, marketing automation and customer engagement.

"This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead.", states Salesforce.

Here are the 5 key takeaways from the report:


1. Collaboration is now a top priority and challenge


2. Innovation and resilience help marketers deliver on customer demands in digital


3. More data doesn’t mean better data or smarter data decisions


4. Account-based marketing soars — with caveats


5. Marketers need relevant training to prepare for the future



Read more about this year's State of Marketing Report here

Karla Ide

Marketing Manager & Climate Officer
Salesforce Partner EMPAUA

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